Ricoh USA, Inc. announced that AngstromGraphics, a division of family marketing service provider (MSP) AngstromGroup, has partnered with Ricoh to offer enhanced color and advanced finishing options to its customers. AngstromGraphics added the RICOH Pro C7210X sheet-fed press to deliver faster turnaround times and extended color gamut of up to 5e color capability and advanced finishing options such as square back catalogs. AngstromGraphics further enhances its creative toolbox with the ability to mimic metals using Color-Logic, the first metallic color communication system to beautify printed materials with striking decorative effects in a single print pass.
With public safety precautions impacting the ability of in-person meetings, AngstromGraphics – like many MSPs – was eager to find a way to differentiate itself from its competition. At the same time, AngstromGraphics wanted the flexibility to effectively handle increasingly popular short runs. By partnering with Ricoh, they were able to achieve both of these goals, while expanding their finishing capabilities to bring traditionally outsourced work back in-house to better meet the evolving needs of their customers with the award-winning RICOH Pro C7210X.
“Working with Ricoh has really taken our operation to the next level,” said David Neumann, President and CEO of AngstromGraphics. “The beauty of the RICOH Pro C7210X is that it does things we haven’t been able to name in the past. Its quality brings people to the door and its versatility keeps them there, because now we can deliver at such a high level in marketing the different needs of the campaign or the brand. Ricoh worked with us to understand where our business could grow, then developed and executed a plan to make that growth a reality. “
AngstromGroup’s commercial printing and direct mail are located in Cleveland, Ohio. The facility has been in business for over a century and was purchased in 2009 by President Wayne R. Angstrom. AngstromGraphics draws on its vast experience and forward-looking vision to deliver to its customers, today and tomorrow. The highly diversified company offers a wide range of printing, omnichannel and marketing solutions managed by a carefully composed team of leading professionals. The team’s expertise spans printing, design, digital applications, photography, direct mail solutions, marketing and more.
“AngstromGroup’s commitment to providing its customers with the highest quality, along with the agility to meet changing customer needs, positions them to succeed, even in today’s challenging climate,” said Heather Poulin, vice-president President, CIP Marketing & Portfolio Management, Ricoh USA, Inc. “The AngstromGroup team is so strongly focused on the customer experience that success is inevitable. These investments have given them an expanded set of tools to increase customer experience. impact of their customers’ applications, with the innovative use of color, substrates and finishing, while improving the efficiency of fast turns and keeping costs under control.
With 5e station capabilities, embellishments can be achieved more efficiently with a one-pass process by adding cyan, magenta, yellow, and key (CMYK) glow with a white toner undercoat or clear toner on top of the station. top for more pop, while having the option to switch 5e station colors based on customer applications. Color-Logic enables AngstromGraphics to offer even more impressive color effects, including the ability to mimic metals and print on reflective substrates using white and CMYK ink.