Black Restaurant Week Highlights Jawanda’s Sweet Potato Pies

Black Restaurant Week Highlights Jawanda’s Sweet Potato Pies

Systemic barriers faced by black-owned restaurants, such as disproportionate access to business loans, demonstrate the importance of Black Restaurant Week’s collaboration with Pepsi. These disparities have only grown with the COVID-19 pandemic; 41% of black-owned businesses have closed since February, compared to 17% of white-owned businesses



XAVIER: BEFORE THE PANDEMIC, FOR US, THE BUSINESS WAS REALLY Booming. XAVIER: BUT JAWANDA JACKSON, OWNER OF JAWANDA SWEET POTATO, SAYS BUSINESS HAS SLOWED OVER THE LAST NINE MONTHS. >> IT WAS DISCOURAGING TO SEE SOME BUSINESSES CLOSING. XAVIER: JACKSON SAYS THINGS ARE STARTING TO BECOME BACK. WITH THE HELP OF THE WEEK FROM RESTAURANT NOIR, JACKSON SAYS SHE HAS SEEN AN INCREASE IN CUSTOMERS. >> WE VERY APPRECIATE THE BLACK RESTAURANTS WEEK BECAUSE IT HIGHLIGHTED BLACK-OWNED COMPANIES, AND FOR US, THAT’S A PLUS. XAVIER: ACCORDING TO THE BLACK RESTAURANT WEEK ORGANIZATION, 41% OF BLACK-OWNED COMPANIES HAVE CLOSED SINCE FEBRUARY AGAINST 17% OF WHITE-OWNED COMPANIES. >> WE WANT PEOPLE TO COME NEAR AND FAR BECAUSE WE HAVE A LOT TO OFFER HERE IN BIRMINGHAM. XAVIER: BLACK RESTAURANT WEEK ALABAMA JOINS THE NATIONAL TOUR WITH PEPSI AS ITS FIRST NATIONAL SPONSOR OF TITLE. TO DATE, THE CULINARY EXPERIENCE HAS BROUGHT TO EIGHT CITIES WITH THE PARTICIPATION OF 430 MINORITY COMPANIES AND PROFESSIONALS AT THE NATIONAL LEVEL. >> WE LOVE THE GOOD FOOD AND THE GOOD EAT, AND WE ALSO LOVE SERVING IT TO OTHERS. WE HAVE THE OPPORTUNITY TO SHOW OUR LOVE THROUGH OUR KITCHEN. XAVIER: FOR CUSTOMERS WHO ARE SCEPTIC INSIDE THE STORE, JACKSON SAYS T

Black Restaurant Week Highlights Jawanda’s Sweet Potato Pies

Systemic barriers faced by black-owned restaurants, such as disproportionate access to business loans, demonstrate the importance of Black Restaurant Week’s collaboration with Pepsi. These disparities have only grown with the COVID-19 pandemic; 41% of black-owned businesses have closed since February, compared to 17% of white-owned businesses

Black Restaurant Week – Alabama joins the national tour with Pepsi as the first-ever national title sponsor and the enjoyable showcase started from Friday December 11 through Sunday December 20. Most businesses don’t have the marketing funds to promote their business; thus, Black Restaurant Week was developed to spotlight minority businesses – helping them raise awareness in the community to increase their bottom line. The mission: to feed and fuel cultural famine – particularly with a focus on reviving and safeguarding the black restaurant industry during the COVID-19 pandemic – and educating consumers on the abundance of cultural cuisines and dispel ethnic untruths. Learn more in the video above.

Black Restaurant Week – Alabama joined the national tour with Pepsi as the very first national title sponsor and the showcase that will delight the palace began on Friday, December 11 up to Sunday, December 20. Most businesses don’t have the marketing funds to promote their business; thus, Black Restaurant Week was developed to spotlight minority businesses – helping them raise awareness in the community in order to increase their bottom line.

The mission: to feed and fuel cultural famine – particularly with a focus on reviving and safeguarding the black restaurant industry during the COVID-19 pandemic – and educating consumers on the abundance of cultural cuisines and dispel ethnic untruths.

Learn more in the video above.

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