Outsourced Marketing – How Strategies http://howstrategies.com/ Sun, 09 Jan 2022 03:43:02 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://howstrategies.com/wp-content/uploads/2021/04/how-strategies-icon-150x150.png Outsourced Marketing – How Strategies http://howstrategies.com/ 32 32 #SaturdaySpecial: 12 awesome animated movies you can’t miss in 2022 https://howstrategies.com/saturdayspecial-12-awesome-animated-movies-you-cant-miss-in-2022/ Sat, 08 Jan 2022 15:29:03 +0000 https://howstrategies.com/saturdayspecial-12-awesome-animated-movies-you-cant-miss-in-2022/

2022 is already packed with fun animated films, as there are still so many delayed films to hit theaters. Whether it’s action blockbusters, superhero movies, or quirky indie dishes, there are a few great ones to look forward to this year. Whether you love fun hand drawn cartoons or movies with revolutionary animation, this year awaits you several amazing sounding and looking animated movies that kids and adults alike will enjoy.

Check out 12 of the promising animated releases that we hope to see soon in theaters or on streaming sites.

1) Hotel Transylvania: Transformania

Release Date: January 14

Hotel Transylvania: Transformania is slated to be the first animated film of 2022. This came as a surprise since the main theme of the film revolves around Halloween. However, with each consecutive film in the series, the directors have moved away from the traditional monster and vampire narrative.

The third movie in the series saw the gang go on summer vacation, and in this fourth installment, they’re not even monsters. Van Helsing’s mysterious new invention turns Drac and his friends into humans and Johnny into a monster. With their new mismatched bodies, Drac and the pack must find a way to recover before their transformations become permanent. But, they’re still the same hilarious characters voiced by some of the most entertaining comedy actors working today.

The film is directed by Jennifer Kluska and Derek Drymon and some of the cast members include Andy Samberg, Selena Gomez, Kathryn Hahn, Jim Gaffigan, Steve Buscemi, Molly Shannon, David Spade and Fran Drescher. The film will be released exclusively on Amazon Prime Video.

2) Buck Wild’s Glacial Adventures

Release Date: January 28

Although Disney has closed its Blue Sky Studios, it still owns the studio’s IP, including the most lucrative of all: the Ice Age franchise. Fans surely expect the company to have some cool animation features on offer for quite a while, starting with this Disney + movie. the Buck Wild’s Glacial Adventures focuses on the Simon Pegg-voiced Weasel Buck, who first appeared in the franchise’s third film, Ice Age: Dawn of the Dinosaurs. The animation was entrusted to Bardel Entertainment of Vancouver (Rick and morty).

Watch Buck, Crash, and Eddy as they try to keep the “lost world” from being overrun by dinosaurs. Everyone’s favorite prehistoric mammal getaways are back to keep us all entertained.

3) Luck

Release Date: February 18

The first feature film from the young studio Skydance Animation is about a very unlucky girl who discovers the world of luck and bad luck. Luck will be the first animated feature in some time to wear the imprimatur of John Lasseter, who moved to Skydance after leaving Pixar / Disney amid allegations of sexual harassment. The release date is tentative. Apple acquired the film in February and has yet to confirm that it is sticking to it.

The upcoming animated fantasy comedy film is directed by Peggy Holmes and written by Kiel Murray. It stars Jane Fonda and Whoopi Goldberg in the lead.

4) Turn red

Release Date: March 11

Turn red is the first of two Pixar films slated for release in 2022, and studio fans are ecstatic as Pixar rarely releases more than one film per year. The film has a distinctively unique and original Pixar premise, as it follows a 13-year-old girl who transforms into a giant red panda if she gets too horny.

The premise of the film might seem a little silly, but it will no doubt be a wonderful coming-of-age movie full of lessons that even adults can learn from. Fortunately, unlike the last two Pixar films, Turn red will get a theatrical release instead of going straight to Disney +, and it will be the first Pixar film to hit theaters in two years.

5) Sonic the hedgehog 2

Release Date: April 8

Although Sonic the hedgehog had a shaky marketing campaign, as fans ridiculed Sonic’s design, the character was given a major overhaul and the 2020 film became a shocking success. It was only a matter of time until a sequel hit production and it arrived impressively just two years later.

Sonic the hedgehog 2 isn’t fully animated, but it looks like a lot of the runtime will be based on the otherworldly locations seen in the video game, and there are more animated characters involved as well. The film will feature Tails and Knuckles, two fan-favorite characters of the games, and Dr. Robotnik fully trained as Eggman, the iconic villain of the series.

The sequel to the popular 2018 blockbuster reunites with the popular hero of Sega in a new adventure directed by Jeff Fowler and written by Pat Casey, Josh Miller and John Whittington.

6) The villains

Release Date: April 22

Directed by Pierre Perifel, this CG-animated adaptation of Aaron Blabey’s book focuses on several reformed but misunderstood villains (Mr. Wolf, Mr. Piranha, Mr. Snake, Mr. Shark and Ms. Tarantula) who decide to live their lives. as forces of good. The story follows these five crooks as they take on their toughest jobs yet. The film is the first of two DreamWorks releases in 2022 and is another refugee from the chaos of Covid’s 2021 release. The promising animated feature wants to do for heist films what Shrek made for fairy tales.

The voice cast includes Sam Rockwell, Awkwafina, Anthony Ramos, Marc Maron, Craig Robinson, Alex Borstein and Zazie Beetz. The production company of The villains is DreamWorks and the US distributor is Universal.

seven) DC League Of Super-Pets

Release Date: May 20

There are plenty of superhero movies slated for release in 2022, especially in the DC Extended Universe. And even outside of the DCEU, there are tons of DC movie releases, such as The batman and the spinoff series of HBO Max. But one movie that DC fans are eagerly awaiting is the DC League of Super-Pets.

Dwayne Johnson will be inducted into the DCEU next year in Black adam, but before that, he’ll actually be in another DC movie, which is the next animated movie. The film is all about the pets of DC superheroes, and with Johnson and Kevin Hart in the lead roles, it will no doubt be a hilarious and fresh take on The Secret Life of Pets.

The film is written and directed by Jared Stern and co-directed by Sam Levine. The incredible voice cast includes Dwayne Johnson, Kevin Hart, Kate McKinnon, John Krasinski, Vanessa Bayer, Natasha Lyonne, Diego Luna and Keanu Reeves.

8) Bob’s Burgers movie

Release Date: May 27

Bob’s Burgers movie isn’t just an animated feature from the beloved TV show, nor is it a full-fledged musical! The film will undoubtedly be replete with the show’s unique humor and pop culture references. Disney inherited the film from Fox, and by that twist of fate, it would become House of Mouse’s first hand-drawn feature film since 2011. Winnie the Pooh.

As there have been dozens of films delayed due to the Covid-19 pandemic, Bob’s Burgers movie is the one who suffered the most. The animated film has been delayed for almost two years. Its release was first scheduled for June 2020, then postponed for a year to April 2021, and now finally to May 2022.

9) Light year

Release Date: June 17

When it comes to animated films, there is no other film that has been more theorized than Light year. Whether it is the actual fictional character that the Toy story the toy is based on or it’s a reboot of the cartoon Star Command, there is a lot of speculation surrounding the Pixar movie.

Adults are just as excited about the movie as kids are, if not more, as there is no age group more obsessed with the character than millennials. And on top of that, from the trailer, it looks like Pixar will outdo itself yet again, as the animation is spectacular and the spaceships seem almost photorealistic.

Light year is not a sequel but a spin-off; an origin story about the astronaut that inspired the figure Buzz from Toy story notoriety. Finding Dory co-director MacLane is in the director’s chair.

ten) The puss in boots: the last wish

Release Date: September 23

DreamWorks Animations may not have the reputation of other animation studios like Pixar and Studio Ghibli, but the jewel in the studio’s vast library of franchises is Shrek. And before development Shrek the reboot is released, the second spin-off, Puss in Boots: The Last Wish, will be released in September 2022.

The first film may not have reached the heights of Shrek and Shrek 2, but Puss is one of the most entertaining characters on the show, which says a lot. There is apparently no end to the kitten and pirate jokes DreamWorks can conjure up, and it will be exciting to return to the world of satirical fairy tales for the first time in 11 years.

Antonio Banderas returns to voice the swashbuckling mogul, who immediately learns that he only has one of his nine lives left.

11) Spider-Man: Through the Spider-Verse (Part one)

Release Date: October 7

It seems the world will never get enough Spider Man. Less than a year after the release of Spider-Man: No Way Home, which is quickly becoming one of the highest grossing movies of all time, Through the Spider-Verse will be released in theaters.

Spider-Verse could turn out better than No coming home, whether that’s because of the way it approaches the idea of ​​multiverses or because of its groundbreaking animation. And the 2022 movement will explore multiverse even more. But what makes the upcoming movie even more exciting is that an official part of the film’s title is “Part One,” which means the trio are either well in production or even already finished.

The film has a whole new team of directors: Kemp Powers (co-director and co-writer, Soul), Justin Thompson (decorator, original Spider-Verse) and Joaquim Dos Santos (director, Avatar: The Last Airbender).

12) Mario

Release Date: December 21

We know very little about Mario, because the official trailer has yet to be released, but it is shaping up to be an exciting project. The upcoming Illumination movie will be fully animated, which is surely a load for fans who saw the first one. Mario movie.

The movie will undoubtedly be better than the one of 1993 Super Mario Bros. which is known to be the start of an endless series of terrible video game adaptations. However, there are still reasons to be concerned. The film has a polarizing cast, as the title character will be voiced by Chris Pratt, who has announced that he will not be putting an Italian accent.

Other cast members include Anya Taylor-Joy as Peach, Jack Black as Bowser, and Keegan-Michael Key as the Toad’s Squeaky Mushroom.

~ Hope you liked the list!

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The Morning Briefing: Concrete actions; Salary survey https://howstrategies.com/the-morning-briefing-concrete-actions-salary-survey/ Fri, 07 Jan 2022 08:35:46 +0000 https://howstrategies.com/the-morning-briefing-concrete-actions-salary-survey/

Hello and welcome to your Morning Briefing on Friday January 7, 2022. To receive it each morning in your inbox, click here.


Less talk, more action

If 2021 was the year of net zero commitments, 2022 should be the year of concrete actions.

This is the wish of the CEO of the Institutional Investors Group on Climate Change, Stephanie Pfeifer.

“By 2022, there is always more to do. We need to capitalize on the recent momentum to ensure that if 2021 is the year of net zero commitments, 2022 is the year of demonstrable progress and implementation, ”she said.

Two years after the launch of the Net Zero Asset Managers initiative, where are we today?

To discover, Money Marketing interviewed a number of UK asset managers.



To take part!

Money Marketing and BWD need advisers to participate in the 2022 salary survey.

He has brand new questions about Covid and diversity as well as questions about people’s salaries in 2021 and what they expect them to be in 2022.



Quote of the day

While economic growth has been strong, as economies have opened wide – inflationary consequences will be a key target in 2022, global pressures and asset prices are all key issues we should be addressing this year.

– Piers Hillier, Chief Investment Officer at Royal London Asset Management, comments on the main risks and rewards that may be encountered in 2022



Statistics attack

Aegon UK research shows that 64% of people are concerned about the impact of rising inflation on their finances.

24%

They said they were very concerned about the financial challenges they might face due to the spike in inflation.

65%

Rising domestic energy prices top inflation concerns, along with rising oil prices

48%

Rising gasoline prices were the second most important concern

37%

were worried that they could save so much money

36%

were concerned about the declining purchasing power of cash savings

Source: Aegon United Kingdom



In other news

Founder and owner of independent financial consultancy FP Solutions, Steve Jupp, will join Tilney Smith & Williamson (TS&W).

Jupp will join the Summit House team, located in central Chelmsford. He will report to financial planning partner Pete Beasant.

TS&W in Chelmsford provides its clients with expert financial planning and investment advice tailored to individual needs and aspirations.

Richard Dawes, TS&W Head of Strategic Partnerships, said: “I am delighted that Steve Jupp is joining our Chelmsford office as part of our succession program.

“Steve has built a great business working with clients from all over Essex and this move will ensure they will continue to enjoy quality personalized service for many years to come.

“The announcement also demonstrates our commitment to continuing to grow our business in Chelmsford and the greater Essex region. “


HSBC Global Private Banking raised around $ 3.2 billion (£ 2.37 billion) of alternative investments in private client engagements around the world in 2021.

This is an increase from the $ 2.3 billion (£ 1.70 billion) raised in 2020.

This included $ 1.9 billion (£ 1.41 billion) from Asia, while the EMEA recorded $ 1.3 billion (£ 960 million).

The rise was driven by continued momentum in hedge funds coupled with solid performance in private markets.

Lavanya Chari, Global Head of Investment and Wealth Management Solutions at HSBC, said: Introducing new tailored and dedicated services.


Law Debenture has appointed Vicky Paramour to the position of General Manager of its Pensions Practice with immediate effect. Vicky joined Law Debenture in 2015 as a Trustee. She has over 20 years of experience in the pension industry.

As Managing Director of Pensions Practice, she leads a team of over 50 pension professionals, working in 200 schemes, governing the pensions of 10% of the UK population. Vicky is responsible for all of Law Debenture’s retirement activities, which includes Pegasus, Law Debenture’s independent outsourced executive retirement services team, led by Sankar Mahalingham.

Commenting on his appointment, Paramour said, “I am delighted to continue my career at Law Debenture in this exciting new role. The next few years will be an exciting time for the LawDeb Pensions team with many development opportunities as the models of oversight and governance continue to evolve.

In a related development, Nigel Modlinsky was appointed head of the sole trust company Law Debenture.



Moreover

Credit Suisse rejects blame in Mozambican fraud case (Law 360)

Pensioners stabbed by masked men from Sheffield home (BBC News)

Late filing penalties to be removed for one month due to pressures from Covid-19 (Evening Standard)

British children to benefit from increased anti-inflation pocket money (The Guardian)

How Financial Advisors Get Paid: What Readers Are Saying (The Wall Street Journal)


Have you seen?

Sanlam Investments is likely to split its role of responsible for managing evaluations into two positions.

Money Marketing understands that the current responsibilities of the Chief Investment Officer and the Chief Distribution Officer need to be separated.

Tom Carroll is currently Head of Asset Management at Sanlam, but will join Rathbone Unit Trust Management as Chief Investment Officer later this year.

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Despite concerns about climate change, good prospects for agriculture in 2022 https://howstrategies.com/despite-concerns-about-climate-change-good-prospects-for-agriculture-in-2022/ Wed, 05 Jan 2022 06:41:25 +0000 https://howstrategies.com/despite-concerns-about-climate-change-good-prospects-for-agriculture-in-2022/ While it is inevitable that artificial intelligence (AI) and technology, such as robots and the Internet of Things (IoT), will remain key drivers in 2022, the most likely impact on agriculture will come from change climate change, mitigating its impact and ensuring that the sector prevails against obstacles no matter what.

Maluta netshaulu

As seen at the COP26 Indaba in Glasgow last September, climate change and what it means for agriculture has an important role to play in the future. While COP 26 will have heightened awareness around climate change and the urgency required, it undoubtedly represents a risk for us (as a lender in agriculture) but also presents a huge opportunity as we are helping farmers to build climate resilient businesses that are not only environmentally viable but also financially viable. There is no doubt that climate change will continue to be a problem.

But that means farmers will need to increase their adoption of innovative solutions to make their operations resilient. These solutions take the form of crop protection (such as shade nets), indoor agriculture and sustainable production techniques (to improve soil health and biodiversity). The decarbonisation of the sector will also begin to develop, which will be accelerated by the introduction of a carbon tax in the industry and the requirement of traceability by supply chains (for the benefit of consumers)

But there is no need to be pessimistic from a South African point of view. According to Agbiz, 2021 saw a good harvest of agricultural raw materials, namely cereals (corn and oilseeds), wine and tree crops (fruits and nuts). In turn, this was further supported by reasonable raw material prices, which offset the increase in agricultural inputs (fertilizers, chemicals and fuel), resulting in higher incomes for agricultural actors. As a result, the outlook for 2022 also promises to be a good year due to favorable weather forecasts and favorable (mainly Asian) commodity demand and prices.

Undeniably, water scarcity will remain a challenge, especially in the central and western regions of the country. But the use of precision agriculture (powered by AI, Big Data, robotics, IoT, imaging, etc.) and efficient irrigation systems (drip and micro -irrigation) to intensify while the need to optimize production (to reduce costs) becomes a necessity.

Inevitably, the erratic nature of power generation is expected to persist, leading to power shortages due to an inadequate power grid (Eskom). As this is expected to get worse, more primary and value chain producers will embrace alternative energy systems (like renewables) to avoid downtime due to load shedding, cable theft or fault. of cable, which will harm their bottom. line.

Address inefficiencies

In terms of changing the business model, farmers are faced with the imperative to remove middlemen through e-commerce, thereby addressing inefficiencies caused by the traditional use of middlemen between primary producers and consumers. The result is the erosion of margins, where each actor in the value chain takes a percentage of the income for the services rendered. Therefore, these intermediaries come from marketers or exporters, logistics companies, auction houses, fresh produce markets, manufacturers, processors, wholesalers and retailers.

Until recently, have primary producers started to deal directly with end consumers? The pioneers were the wine producers who sell their products through their e-commerce platforms (websites). We have also seen large agro-industries in the fruit sectors (notably citrus) setting up platforms to sell directly to consumers.

One of the positive spinoffs of Covid-19 has been the emergence of e-commerce platforms targeted at the agricultural sector. The value proposition of this platform is to facilitate collaboration and exchanges between producers (farmers) and buyers (buyers, such as retailers or FMCGs) who would not necessarily have traded together in the past. These platforms help to increase farmers’ margins by cutting out middlemen and exposing farmers to new markets (buyers) with potential for improved incomes.

Currently, there are around ten e-commerce platforms in South Africa, namely Nile.ag, HelloChoice, SwiftVee, AgriKool, Khula App, TonnUp, Trigga, LivestockWealth, Tridge, Zire, etc. All of these platforms are gaining ground in terms of adoption by farmers and buyers, as evidenced by the volumes passing through them.

It should be noted that Nedbank has developed (internally) and launched its Avo e-commerce platform in the B2C marketplace and will launch its B2B offering in early 2022 and this offering will include selected agricultural sectors. It is therefore evident that these platforms disrupt traditional platforms such as fresh produce markets, livestock auctions and input markets.

The Department of Agriculture, Agrarian Reform and Rural Development (DALRRD), in collaboration with social partners (businesses and labor), worked on master plans for agriculture and agrifood aimed at to increase the performance and competitiveness of certain sectors of the agricultural sector with the highest potential for job creation and improvement of food security.

This would increase investment and funding in these sectors; the government is also at an advanced stage of deploying financing instruments that will create equity in the beneficiary’s businesses. The funding model will inject equity in the form of grants (from the government) with the expectation that financial institutions such as banks advance loans according to defined criteria – called the “blended finance model”.

To this end, one must consider the opportunities on the continent through the African Continental Free Trade Area (AfCFTA), which carries with it the promise of considerable inclusive economic growth for Africa. Potentially, this enables one-stop border concepts aimed at a smooth flow of traffic and goods, some of which would transport fresh agricultural products to regional markets. It also brings business expansion to other African countries, for example Dangote conglomerate expanding their agricultural activities to Zimbabwe, Zambia etc.

Most importantly, as a bank built on partnerships to do good, the most successful companies are built on collaboration. Consider the Discovery business model – at the heart of it is a business platform bringing together insurance, retailers, healthcare and travel companies, on a shared value model that delivers value to customers. It works efficiently. Other examples include Uber, Airbnb, Takealot.com, etc.

The agricultural sector is no different, and to tackle its most difficult issues such as transformation and climate change, the use of partnership models will become crucial. The advantage of using a partnership approach is that it leverages the capacities of partners for the benefit of the recipient (client).

Technology to take the lead

In the future, technology will certainly play a vital role, although some argue that it has not been fully utilized in the industry, its influence is increasing. However, although it is not new, blockchain technology in the agricultural space has been pedestrianized, some believe that this technology can help with traceability, which helps improve food security and sustainability. It can also be used to track impact and facilitate SDG reporting and monitoring.

The other technology (which is relatively new) that could potentially benefit the agricultural sector (from an agricultural services perspective) is the metaverse which combines the advantages of AR (augmented reality) and virtual reality (virtual reality) to provide a realistic experience for users. . This can help in the machine maintenance space or even in the virtual management of the farm.

Innovation (often at the back of technology) opens up more and more opportunities (for a wide range of stakeholders, primary and secondary, large and small). The ability to engage / participate on multiple platforms using mobile phones and other devices makes agriculture much more accessible to a much more comprehensive range of stakeholders.

While innovative trends will undoubtedly have a positive role to play, the Covid-19 minefield, inflation issues, growing food challenges are minefields that need to be creatively explored for the sector. agricultural remains above the grain.

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Outsourced Customer Support Services Market Size, Scope, Forecast to 2029 https://howstrategies.com/outsourced-customer-support-services-market-size-scope-forecast-to-2029/ Mon, 03 Jan 2022 02:49:15 +0000 https://howstrategies.com/outsourced-customer-support-services-market-size-scope-forecast-to-2029/

New Jersey, United States, – The latest report published by Verified Market Reports shows that the Outsourced Customer Support Services Market should experience a sustained pace in the years to come. Analysts looked at market drivers, restrictions, risks and openings in the global market. The Outsourced Customer Support Services report shows the likely direction of the market in the coming years along with its estimates. An in-depth study aims to understand the market price. By analyzing the competitive landscape, the report’s authors have made a brilliant effort to help readers understand the key business tactics used by large companies to keep the market sustainable.

The report includes profiling of nearly all of the significant players in the Outsourced Customer Support Services market. The company profile section offers valuable analysis of strengths and weaknesses, business developments, recent advancements, mergers and acquisitions, expansion plans, global footprint, market presence and Product portfolios of the main market players. This information can be used by players and other market participants to maximize their profitability and streamline their business strategies. Our competitive analysis also includes key information to help new entrants identify barriers to market entry and measure the level of competitiveness in the outsourced customer support services market.

Get sample full PDF copy of report: (including full table of contents, list of tables and figures, graph) @ https://www.verifiedmarketreports.com/download-sample/?rid=559702

Key Players Mentioned in the Outsourced Customer Support Services Market Research Report:

Teleperformance SA, Convergys, Arvato, Sykes Enterprises, Enshored, Agents GCS, Helpware, Open Access BPO, Peak Support, SureCall

Segmentation of the outsourced customer support services market:

By Product Type, the market is majorly split into:

• Shore-based outsourcing services
• Offshore outsourcing services

By application, this report covers the following segments:

• Bank
Financial and insurance services (BFSI)
• Communication
• Health and life sciences
• Government
• Retail trade and consumer goods
• Others

The global outsourced customer support services market is segmented on the basis of product, type, services, and technology. All of these segments were studied individually. The detailed survey helps to assess the factors influencing the Outsourced Customer Support Services market. Experts analyzed the nature of development, investments in research and development, changing consumption patterns and the growing number of applications. In addition, analysts have also assessed the economic developments in the Outsourced Customer Support Services market which is likely to affect its price.

The regional analysis section of the report enables players to focus on high growth regions and countries which could help them expand their presence in the Outsourced Customer Support Services market. Besides expanding their presence in the Outsourced Customer Support Services market, regional analysis helps players increase sales while having a better understanding of customer behavior in specific regions and countries. The report provides the CAGR, revenue, production, consumption, and other important statistics and figures related to the global and regional markets. It shows how different types, applications, and regional segments are advanced in the Outsourced Customer Support Services market in terms of growth.

Get a discount on purchasing this report @ https://www.verifiedmarketreports.com/ask-for-discount/?rid=559702

Scope of Outsourced Customer Support Services Market Report

ATTRIBUTES DETAILS
ESTIMATED YEAR 2022
YEAR OF REFERENCE 2021
PLANNED YEAR 2029
HISTORICAL YEAR 2020
UNITY Value (million USD / billion)
COVERED SEGMENTS Types, applications, end users, etc.
REPORT COVER Revenue forecast, company ranking, competitive landscape, growth factors and trends
BY REGION North America, Europe, Asia-Pacific, Latin America, Middle East and Africa
CUSTOMIZATION SCOPE Free customization of the report (equivalent to 4 working days for analysts) with purchase. Add or change the scope of country, region and segment.

Geographic segment covered in the report:

The Outsourced Customer Support Services report provides information about the market area, which itself is further subdivided into sub-regions and countries / regions. In addition to the market share in each country and sub-region, this chapter of this report also contains information on profit opportunities. This chapter of the report mentions the market share and growth rate of each region, country and sub-region during the estimated period.

• North America (United States and Canada)
• Europe (UK, Germany, France and rest of Europe)
• Asia-Pacific (China, Japan, India and the rest of the Asia-Pacific region)
• Latin America (Brazil, Mexico and the rest of Latin America)
• Middle East and Africa (GCC and rest of Middle East and Africa)

Key questions answered in the report:

1. Who are the top five players in the Outsourcing Customer Support Services market?

2. How will the market for outsourced customer support services evolve over the next five years?

3. Which product and application will capture the lion’s share of the outsourced customer support services market?

4. What are the drivers and restraints in the outsourced customer support services market?

5. Which regional market will show the most growth?

6. What will be the CAGR and size of the Outsourced Customer Support Services market throughout the forecast period?

For more information or a query or a personalization before purchasing, visit @ https://www.verifiedmarketreports.com/product/outsourced-customer-support-services-market-size-and-forecast/

Visualize the Outsourced Customer Support Services Market Using Verified Market Intelligence: –

Verified Market Intelligence is our BI platform for narrative storytelling for this market. VMI offers in-depth forecasting trends and accurate insight into over 20,000 emerging and niche markets, helping you make critical revenue-impacting decisions for a bright future.

VMI provides a holistic overview and global competitive landscape with regard to region, country and segment, and key players in your market. Present your market report and findings with a built-in presentation function, saving over 70% of your time and resources for investor arguments, sales and marketing, R&D and product development. VMI enables data delivery in interactive Excel and PDF formats with over 15+ key market indicators for your market.

Visualize the market for outsourced customer support services using VMI @ https://www.verifiedmarketresearch.com/vmintelligence/

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This endowment samurai beats the great resignation. here’s how https://howstrategies.com/this-endowment-samurai-beats-the-great-resignation-heres-how/ Fri, 31 Dec 2021 17:55:40 +0000 https://howstrategies.com/this-endowment-samurai-beats-the-great-resignation-heres-how/

Brian Abrams’ staffing consultancy should have struggled during the pandemic, with millions of employees leaving the workforce during the Great Resignation and some employers going out of business.

Abrams, 46, helps clients find the right people for their projects at PMO Partners, the IT project management consulting firm he founded in Groton, Massachusetts in 2014.

But his business really flourished. “2021 has been a banner year for PMO Partners,” he says. “2022 will be better. “

Along the way, Abrams grew what was once a one-person million dollar business to a team of three employees and 10 contractors.

Abrams is part of a trend that has gathered rocket fuel in recent years: the growth of small businesses that make big money. It’s easier than ever for ordinary people to start a successful business with a very small team of traditional employees, contractors, or a hybrid team of the two.

Thanks to an endless stream of free and inexpensive online tools, outsourced services, new digital payment options, the growth of independent hubs, the ease of social media marketing, the growth of education online through courses and masterclasses, and greater acceptance of remote work, small businesses are more efficient than in the past while needing less start-up capital.

Many Americans are taking the opportunity to make the most of these trends. From January to November, nearly 5 million new businesses were started, up 55% from the same months in 2019, according to census data.

What some of these new founders may not fully realize is how much money there is to be made in a small, midsize business. Consider this: Among the 5.3 million businesses with one to 20 employees, the average had just four employees and an annual turnover of $ 816,180, with a payroll of $ 162,755, according to the US Census Bureau statistics for 2017. (Payroll is the highest cost in many businesses, followed by real estate costs.) That leaves $ 654,425 to cover the remaining overhead and take as a profit.

Many small businesses make a lot more. If you look at the average income of companies with five to nine employees, for example, it’s $ 1.2 million, with 6.5 employees on average and a payroll of $ 252,033. That leaves about $ 950,000 to cover costs or make a profit.

Some of the categories with the highest earning and profit potential include high-end professional service companies like Abrams, as well as construction and real estate, e-commerce, financial services, manufacturing, wholesale. and transportation, based on my analysis of census data. .

But for most people who start a small business, it’s not really about the money once they cover the household expenses. It is about freedom and autonomy. Especially since the pandemic, people want to be in control of when and where they work. Few jobs offer the same freedom to do so as a small business, so like Abrams, they prefer to forge their own path to self-reliance.

That said, starting a business is different than building it at six of the seven figures of income and beyond, over a period of several years.

So how has Abrams positioned his business to succeed during one of the most difficult times in recent economic history? Here are his strategies, which apply to many industries.

Start from a solid foundation. If you’ve passed the stage where you can return to live with your loved ones if you go bankrupt, you need to manage your finances carefully before starting your business. For many aspiring entrepreneurs, starting a “side business” while working at a day job is the best way to do it.

Sometimes that can mean working really long days for a year or two. But it is not permanent. Abrams, married with two children, couldn’t stop working when he felt the urge to start his own business. When he finally resigned he did short-term consulting work before starting PMO Partners in August 2014 to continue earning money while saving commute time that he could redirect to the company. “It was a good way for me to keep making money while I was planning,” he says.

At the end of his last consultant position, he moved full time to PMO Partners. He and his wife used his salary to pay household bills while he got the business going. They had already saved $ 5,000 to cover his start-up costs, such as building a website, incorporating and setting up the right legal documents.

Take time to plan. Abrams worked on planning his business evenings and weekends for a year so he could get up and running quickly. He decided to focus on placing IT project managers because he knew other recruiting companies didn’t pay much attention to this space, which meant it would be easier to take ownership of. its niche. As he realized, the transition to running a small business is a bridge to creating a new way of working and living, which will be much more rewarding on all fronts than the average position. You might be surprised at how much energy you have when it comes to building something you love, for yourself and your loved ones, instead of going to a job that isn’t close to your heart. . Abrams’ decision to focus on project management professionals helped him reach $ 760,000 in revenue by the end of 2015 and $ 1.5 million in annual revenue by 2016.

Put it back. From the start, Abrams resisted the temptation to do it all himself and brought in professionals to handle assignments outside of his area of ​​expertise. Instead of using DIY marketing, he engaged the services of an outside marketing company that does most of his marketing and social media.

Just as he first approached $ 1 million, Abrams saw that he needed an operations manager to handle back office work, such as financial and candidate documents, and made his first hire. With his COO taking care of the tasks that kept him bogged down, he found, growth started to take off.

Stay active in your industry. Abrams considers networking a mandatory part of his business development and takes the time to do it consistently. He attends industry events such as User Groups for Project Managers, hosts a monthly webinar on a topic relevant to project management professionals, and often posts hot topics on LinkedIn in his domain.

Staying connected to his network helped him pivot during the pandemic when some of the industries he served downsized for those who needed help. For example, he hired a few clients in the food manufacturing industry and another that specializes in developing online college courses for colleges and universities. “We stayed busy,” he says. “We have been fortunate to connect with organizations that have seen a slight increase in their activities. “

He also participates in a formal recruitment network made up of a few thousand recruiters. They help each other find good candidates and complete internships in their areas of expertise, which has helped her business thrive during COVID. “If I succeed in placing these candidates, I get half the fees,” he says.

Know how much there is to learn. To continue to expand his knowledge as an entrepreneur, Abrams began to form his advisory board. “These are people I knew and trusted who could advise me on the things I was stuck on,” he says. As he discovered, the more he grows his business, the more he has to learn.

Think long term. Abrams wants the relationships he builds at his company to last a lifetime and to stay in touch with the candidates he has placed as they move from one position to another. “One of the things that makes me proud is that some of these candidates that I’ve known for years and years always think of me when they become available again,” he says. “Earlier this year, I placed a consultant who I’ve known for ten years. I had never had the opportunity to place it before, because of the timing. I finally placed it.

It all takes continued effort and an ongoing commitment to reinvest in the business, but for Abrams, it’s a small price to pay. He’s built a career where he can work on his own terms, doing what he loves and is good at. As the poet David Whyte puts it, “The antidote to burnout is sincerity. “

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Top Companies Outsourced Drug Discovery Market Size Analysis 2021 and Forecast to 2028 https://howstrategies.com/top-companies-outsourced-drug-discovery-market-size-analysis-2021-and-forecast-to-2028/ Thu, 30 Dec 2021 20:37:14 +0000 https://howstrategies.com/top-companies-outsourced-drug-discovery-market-size-analysis-2021-and-forecast-to-2028/

New Jersey, United States, – Market Research Intellect has been analyzing the Outsourced Drug Discovery technology and markets since 2018. Since then, through the analysis of company research, we have been very close to the latest research and market developments.

In addition, Market Research Intellect works closely with many clients to help them better understand technology and the market environment and develop innovation and commercialization strategies.

Market Research Intellect offers extensive expertise in the analysis of the Outsourced Drug Discovery market. We have been in this industry for 20 years and have closely followed the rise and / or fall, success and / or disappointment of many emerging technologies during this time.

This gives us a unique eye of experience when it comes to analyzing emerging technologies in electronic materials. This is very important as it helps to build a realistic market and technology roadmap that reflects the true potential of the technology based on its intrinsic characteristics and the true level of technology and business challenges it faces.

Get | Download a sample copy with table of contents, graphics and list of [email protected] https://www.marketresearchintellect.com/download-sample/?rid=203261

Further, the market revenue by region and country is provided in the Outsourced Drug Discovery report. The report’s authors also shed light on common business tactics adopted by players. The major players in the global bOutsourcing Drug Discovery Market and their complete profiles are included in the report. Additionally, investment opportunities, recommendations, and current trends in the global Outsourced Drug Discovery market are mapped by the report. With this report, the major players in the global Outsourced Drug Discovery market will be able to make right decisions and plan their strategies accordingly to stay ahead of the game.

The competitive landscape is an essential aspect that any key player should be aware of. The report highlights the competitive scenario of the Global Outsourced Drug Discovery Market to experience competition at national and global level. The market experts also provided an outline of each major player in the global Outsourced Drug Discovery Market, taking into account key aspects such as business areas, production, and product portfolio. Further, the companies in the report are studied on the basis of key factors such as company size, market share, market growth, revenue, production volume, and profit.

The main players covered by the outsourced drug discovery markets:

  • Quintiles
  • Charles River Laboratories
  • Aptuit
  • Evotec
  • Genscript
  • ppd
  • Apptec Wuxi
  • Amri

Outsourced Drug Discovery Market Breakdown by Type:

  • Chemical services
  • Biological services
  • Optimization of prospects
  • Identification and selection of prospects

Outsourced Drug Discovery Market Split By Application:

  • Pharmaceutical companies
  • Other

The Outsourced Drug Discovery market report has been separated into distinct categories such as product type, application, end user, and region. Each segment is rated on the basis of CAGR, share and growth potential. In the regional analysis, the report highlights the potential region, which is expected to generate opportunities in the global Outsourced Drug Discovery Market in the coming years. This segmental analysis will surely prove to be a useful tool for readers, stakeholders and market players to get a complete picture of the global Outsourced Drug Discovery Market and its growth potential in the coming years.

Get | Discount on purchasing this report @ https://www.marketresearchintellect.com/ask-for-discount/?rid=203261

Scope of the Outsourced Drug Discovery Market Report

Report attribute Details
Market size available for years 2021 – 2028
Reference year considered 2021
Historical data 2015 – 2019
Forecast period 2021 – 2028
Quantitative units Revenue in millions of USD and CAGR from 2021 to 2027
Covered segments Types, applications, end users, etc.
Cover of the report Revenue forecast, company ranking, competitive landscape, growth factors and trends
Regional scope North America, Europe, Asia-Pacific, Latin America, Middle East and Africa
Scope of customization Free customization of reports (equivalent to 8 working days for analysts) with purchase. Add or change the scope of country, region and segment.
Price and purchase options Take advantage of custom shopping options to meet your exact research needs. Explore purchasing options

The regional market analysis Outsourced Drug Discovery can be represented as follows:

Each regional outsourced drug discovery sector is carefully studied to understand its current and future growth scenarios. It helps the players to strengthen their position. Use market research to gain a better perspective and understanding of the market and target audience and ensure you stay ahead of the competition.

Geographically, the global outsourced drug discovery market has segmented as follows:

    • North America includes the United States, Canada and Mexico
    • Europe includes Germany, France, UK, Italy, Spain
    • South America includes Colombia, Argentina, Nigeria and Chile
    • Asia-Pacific includes Japan, China, Korea, India, Saudi Arabia and Southeast Asia

Key questions answered in the report:

  • What is the growth potential of the outsourced drug discovery markets?
  • Which product segment will take the lion’s share?
  • Which regional market will emerge as a precursor in the years to come?
  • Which application segment will grow at a sustained rate?
  • What are the growth opportunities that could emerge in the lock washer industry in the years to come?
  • What are the main challenges that the global outsourced drug discovery markets could face in the future?
  • Who are the leading companies in the global outsourced drug discovery market?
  • What are the main trends that are positively impacting the growth of the market?
  • What are the growth strategies envisioned by the players to maintain their hold on the global Drug Discovery Outsourcing market?

For more information or a query or a personalization before purchasing, visit @ https://www.marketresearchintellect.com/product/outsourced-drug-discovery-market-size-and-forecast/

Visualize the Outsourced Drug Discovery Market Using Verified Market Intelligence: –

Verified Market Intelligence is our BI platform for telling the story of this market. VMI provides in-depth predictive trends and accurate insights into over 20,000 emerging and niche markets to help you make key revenue impact decisions for a bright future. VMI provides a comprehensive overview and global competitive landscape by regions, countries and segments, as well as as key players in your market. Present your market reports and findings with built-in presentation capabilities, delivering over 70% of time and resources to investors, sales and marketing, R&D and product development. VMI supports data delivery in interactive Excel and PDF formats and provides over 15 key market indicators for your market.

Visualize the Outsourced Drug Discovery Market Using VMI @ https: //www.marketresearchintellect.com/mri-intelligence/

The study thoroughly explores the profiles of the major market players and their main financial aspects. This comprehensive business analyst report is useful for all existing and new entrants when designing their business strategies. This report covers the production, revenue, market share and growth rate of the Outsourced Drug Discovery market for each key company, and covers the breakdown data (production, consumption, revenue and market share) by regions, type and applications. Historical breakdown data for outsourced drug discovery from 2016 to 2020 and forecast to 2021-2029.

About Us: Market Research Intelligence

Market Research Intellect provides syndicated and personalized research reports to clients from various industries and organizations in addition to the goal of providing personalized and in-depth research studies. range of industries, including energy, technology, manufacturing and construction, chemicals and materials, food and beverage. Etc. Our research studies help our clients make more data-driven decisions, admit push predictions, grossly capitalize on opportunities, and maximize efficiency by acting as their criminal belt to adopt accurate mention and essential without compromise. clients, we have provided expertly-behaved affirmation research facilities to over 100 Global Fortune 500 companies such as Amazon, Dell, IBM, Shell, Exxon Mobil, General Electric, Siemens, Microsoft, Sony and Hitachi.

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Website: –https://www.marketresearchintellect.com/

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Saas Tech News: SaaS Tech: Building for India, winning the world https://howstrategies.com/saas-tech-news-saas-tech-building-for-india-winning-the-world/ Mon, 27 Dec 2021 05:34:00 +0000 https://howstrategies.com/saas-tech-news-saas-tech-building-for-india-winning-the-world/ The recent pandemic has changed the way we work. Organizations have been forced to rethink their business models and the way they serve customers. With the pandemic, investments in technology have undergone a massive paradigm shift. Technology is no longer a catalyst, but an integral part of survival and the ability to thrive in a rapidly changing business environment. Increasingly, technology and digitization strategies are becoming key priorities for boards of directors.

The pandemic has accelerated technology investments in most of the world’s businesses. Companies have launched digital transformation initiatives, new models of access to the workplace or improvement of the consumer experience, etc. Remote working / digital economy / automation and supply chain improvements have made accelerated spending on technology a reality and these trends are here to stay for the next decade. We are entering an era where businesses and technology-based businesses will generate greater value creation for all stakeholders.

Beyond new application areas, emerging technologies such as cloud, data and analytics, artificial intelligence, machine learning and industry 4.0 are rapidly expanding the horizon of opportunity. The technological infrastructure in companies that have undergone a major update with enterprise resource planning is also ripe for change. As India has emerged as a global leader in outsourced IT services and the industry is expected to reach $ 350 billion over the next five years, the opportunity arising from many of the areas outlined above will be much greater and may easily represent a trillion dollar market. opportunity for Indian businesses over the next decade.

The adoption of new technologies allows for easier acceptance by customers and, as a result, the technology is democratizing, allowing for much faster adoption. This bodes well for many small and medium businesses who can create unique solutions and reach relevant markets through profitable digital marketing initiatives. Overall, therefore, the competitive landscape for technology solutions is increasingly becoming a level playing field with a diverse set of solution providers serving diverse customers. The adoption of technology by small and medium-sized businesses around the world is also creating a new set of demands that are primarily served by SaaS (Software as a Service) companies.

The evolving global opportunity is seized by entrepreneurs and investors, which has led to a very strong positive dynamic in the ecosystem of Indian startups. According to the Hurun Index, India today ranks among the third fastest growing startup ecosystem in the world and recently replaced the UK as the third country with 54 unicorns. Investment in SaaS companies increased 170% in 2020 and is expected to reach $ 4.5 billion in 2021. This interest extends to all early stage companies, with transaction size increasing by 85% in companies. companies in the seed stage and beyond. Bain India SaaS Report 2020, indicates that the number of transactions beyond Series D has also increased by 20%.

The opportunity is vast and spans a wide spectrum. Promising areas are:

  • Horizontal SaaS solutions: This covers areas such as CRM, business collaboration, HR technologies, application and developer productivity. Many Indian companies developed solutions designed for Indian businesses, evolved the business and then started to address the global market. Some examples in this space are companies like Zoho, Postman, Freshworks, Browserstack, etc. Freshworks is a prime example of not only reaching out to global markets but also gaining acceptance in overseas capital markets and was the first Indian SaaS company to be listed on NASDAQ and currently has a market capitalization of almost 10 billions of dollars.
  • Vertical SaaS solutions: These are solutions that address specific vertical business processes. With tools available for seamless data integration, this is a great opportunity for Indian SaaS companies to identify the right niche in vertical segments and build solutions around those niches. Here again, a number of Indian SaaS companies designed their products for Indian customers, evolved the solution, and then began to reach global markets. Many of these companies have ARR (Annual Execution Rate) revenues comparable to their global peers and therefore are able to compete effectively with the global competition. Some examples of companies that have reached the scale of vertical solutions are Eka software, Capillary Technologies, High Radius, ChargeBee, etc.
  • Technology empowerment for global SMEs: this is largely an untapped market for the tech industry and with the changes taking place it represents a huge opportunity. The cost of technology is falling and therefore becoming affordable for a wider range of businesses. The technology also allows SMS to compete more effectively with large companies. Indian companies like Khatabook, Open, etc. are aggressively developing this market with the ambition of being present on a global scale.

The global SaaS market is around $ 150 billion and growing at a CAGR of 23% and according to Nasscom India’s market share in this area is now only at a high figure. The Indian market for SaaS products is also growing rapidly and will be multiplied by 6 by 2025. With the strong growth opportunities in India, many resourceful entrepreneurs are demonstrating that they can start a business with Indian clients and then start reaching out to global markets. With the strong momentum demonstrated, Indian SaaS companies are expected to gain 19% market share by 2025 (Indian SaaS revolution 2021 – Chiratae-Zinnov report).

What is driving the rapid 70% + growth of Indian SaaS? There are facilitators who help with this. The government has played a key role in nurturing and building a strong startup ecosystem. There is also a diverse set of foreign and domestic investors who have started to focus on supporting these businesses. Another big plus is the talent pool available in India. Added to this is the emergence of serial entrepreneurs and professionals who have worked with large global product companies and are ready to take the risk and enter into entrepreneurship.

Median revenues of global SaaS companies have doubled in the past five years, but their valuations have increased fivefold during the same period. The market for technology products is strong for the foreseeable future and hence the opportunities for Indian SaaS companies are immense. With the support of the strong ecosystem that is already in place, the number of unicorns in India can easily increase 10 times from current levels over the next five years. The day is not far away when we will see over 1000 unicorns in the Indian SaaS ecosystem. Not only will these companies create significant value for the stakeholders, but they will also create a large number of high quality jobs which are of great value to the Indian economy.

When India becomes a $ 5,000 billion economy, will Indian SaaS companies be able to contribute at least 10%? The answer is that there is a high probability. Indian entrepreneurs are fearless and have the courage and vision to conquer global markets. There are already some great role models out there within this ecosystem of Indian startups and we will soon see that the number of role models will increase rapidly. This will help us achieve a double digit contribution to India’s $ 5,000 billion economy and the mantra is simple – build for India – win the world.

(Author is Managing Partner – Mela Ventures, President, Nasscom Foundation and Member, VC Council, IVCA)

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Michele Markham Graduates from Goldman Sachs 10,000 Small Business Program https://howstrategies.com/michele-markham-graduates-from-goldman-sachs-10000-small-business-program/ Fri, 24 Dec 2021 16:00:00 +0000 https://howstrategies.com/michele-markham-graduates-from-goldman-sachs-10000-small-business-program/

KANSAS CITY, Missouri, December 24, 2021 / PRNewswire-PRWeb / – Michele Markham, President and CEO of EAG Advertising & Marketing, graduated from the National Fall 2021 Cohort of the Goldman Sachs 10,000 Small Business Program. Markham was the only Kansas citizen accepted into the prestigious program, and her cohort was the first invited to spend the final week of the program at Goldman Sachs headquarters in New York City.

Markham joined the cohort of graduates of more than 140 small business owners from 37 states, the District of Colombia and Porto Rico. The program is a highly selective peer-to-peer education and networking program in which business owners develop an achievable growth plan for their small businesses.

The rigorous 13-week program addresses barriers to small business growth, a topic EAG has experienced as an outsourced marketing agency for more than 500 small business clients since 2003.

“I am very proud to be a new alumnus of the Goldman Sachs 10,000 Small Business program,” says Markham. “EAG is a small business, and so are the customers we serve. The past 13 weeks have provided even more in-depth information on the management issues small businesses face in today’s economic climate, providing us with hands-on business training. , business support services and avenues to help our clients’ strategic growth, as well as ours. “

Small business owners have been nominated to the program by alumni and invited to apply. The pool was reduced as finalists moved to the interview stage, after which only 164 academics from across the country were ultimately accepted into the fall 2021 national cohort, of which approximately 140 graduated. their graduation from the program.

“To spend that time with program faculty and business advisors, not to mention other small business owners from various industries who collectively represent over 140 million dollars in revenue and employing over 1,400 people, is a unique experience, ”adds Markham. “As a result of these relationships, I have grown my leadership team a hundredfold and am thrilled to serve as a resource for others.

Goldman Sachs, in collaboration with Babson College, developed the program to focus on practical business skills that small business owners can apply immediately, helping them acquire the tools necessary for growth. Since 2009, nearly 12,400 small business owners have completed the program.

About EAG Advertising and Marketing

From its headquarters in Kansas City, Missouri, EAG has served over 500 clients, helping them expand their marketing capacity by becoming their full-service outsourced marketing department. Experienced in-house marketing professionals provide services across all disciplines including brand development, consulting, media placement, creative design, content development, channel management, website design and search engine optimization.

EAG has won numerous awards for small business and creative advertising, including Kansas City Best Workplaces, Fountain Awards, Philanthropic (Philly) Awards, Kansas City Fastest Growing Business and Agency of the Year 2019.

Media contact

Erin Dechman, Advertising and Marketing EAG, 816.842.0100, edechman@smallbusinessmiracles.com

SOURCE EAG Advertising and Marketing

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The best way to stand out from a hundred companies like yours https://howstrategies.com/the-best-way-to-stand-out-from-a-hundred-companies-like-yours/ Sun, 19 Dec 2021 16:00:00 +0000 https://howstrategies.com/the-best-way-to-stand-out-from-a-hundred-companies-like-yours/

OPINION: If I took a hundred businesses like yours and read all your websites, blogs, and social media posts, what would make yours stand out among them?

Old marketing ideas revolved around “who has the biggest budget wins”. Now anyone can grow a business and capture their ideal audience with an original (and cohesive) message. For small business owners, the easiest and cheapest way to stand out is to create a personal brand aligned with your business and show off your own personality, ideas and thoughts. It will naturally attract other people who align with your values ​​and your way of thinking.

Find out what sets your business apart.  Make yourself one of the people your ideal clients are looking for information, says Rachel Klaver.  (File photo)

123RF

Find out what sets your business apart. Make yourself one of the people your ideal clients are looking for information, says Rachel Klaver. (File photo)

Finding information on the Internet is easy. A few clicks on Google, and we have pages of content we can browse. The goal is to make you one of the people your ideal clients are looking for information. When we do it right, we start to build a client base of people who trust us, want to work with us, or recommend us.

To create this kind of content, we need to engage ourselves in a model of learning and development. But this is not enough. To create your own style and your own way of speaking, you need to turn this information into something unique to you.

READ MORE:
* Eight apps you can use to create videos for your business
* Invest in stunning photographs to help create an unforgettable corporate brand
* Be smart with content by reusing it
* Why you should use case studies in your marketing
* How To Avoid Being Overwhelmed With Marketing As A Small Business Owner

This year, I’ve created more content across more platforms consistently than ever before. But I also almost lost my own voice and my own style, which sets me apart from all other marketers and content creators. I took a huge learning curve around video and tried to crack the code to make a few social media platforms work to help our clients.

In doing so, I filled my head with too many other voices and ideas, and I started to lose my own critical thinking skills around “What works for me,” “What works best for our clients “” How can I make this more accessible to our customers and our community? “

Rachel Klaver is a marketing strategist specializing in lead generation and content marketing.

Provided

Rachel Klaver is a marketing strategist specializing in lead generation and content marketing.

What happened to me is so common and can happen to any of us when we try to learn new ways of doing things and spend too much time trying to emulate others as we go. and as we adapt and change. Losing that voice stifled my creativity, stemmed the flow of ideal clients for a time, and made me question my own ability to connect with my community.

Our job is to become a voice (and a face) that people recognize and then allow them to consciously turn to us or to turn away. That’s it. It is the foundation of a personal brand.

Several years ago I developed a model called ARMED, which helps me both create original content and teach our clients to do the same.

Before I dive into my ARMED process, I must state that I come from a long line of pacifists and that using this anagram bothers my head a bit, even though it’s my own making! However, I am using the word ARMED in a completely non-destructive way in this situation. (Thanks for letting me explain myself!)

Creating original content is almost impossible. Even with new technological changes constantly, thousands of people are producing the same material, often faster than any of us can.

However, the way we can stand out and remember is by creating content that offers an original perspective or describes an idea in a new way. This is what I do when I use phrases like “Be a goat in a tree”, “Be a spider, build a web” and “You can’t kill a man with your face” in my marketing. I help people understand and remember concepts they may not have grasped before. I break down the areas my clients are having obstacles in and help them apply for their business, and I also help find the people who like the way I explain things.

We all have our own methods of explaining ideas or describing products. Our words help people paint a picture of expectations, and when we share our own thoughts, we naturally attract people who like the way we think.

I follow a lot of people in my industry, but only if they are people who inspire me, improve my creativity, and help me learn without giving me an uncomfortable feeling at the base of my stomach. I try not to follow local competitors, because I want to make sure that I am not influenced by their content, and start creating content that is either similar or a defensive reaction.

I want to be inspired. I want to learn. I know my best ideas will often come from someone else’s idea, content, or knowledge. I also know my content will do that for someone else too. This is the essence of being ARMED.

Here is how it works:

Absorb

I am a sponge when it comes to information. I spend time on social media platforms reading and learning. I take snapshots of good ideas and make notes of them. I look at testimonials from knowledgeable people. I have an audible subscription and try to listen to one book per month. I listen to a podcast on my walk every morning. I absorb, I learn and I absorb everything.

To create, you must have something to build from.

Reflect

One of the biggest mistakes newbies to creating content make after learning it is copying the work. They can change a few colors, and maybe a few words, but the job is basically the same. It’s boring and it’s jumpable.

It’s because they missed an important step in the creative process. Time to think.

When I listen to a podcast, I take a break and take notes. Sometimes these are direct quotes, or ideas. If I then jump online and start using them, and don’t credit them to the source, I’m a thief.

Instead, I take the notes out, and then take them out a few weeks later. My head is no longer filled with the voice and nuances of the original speaker. I am looking at what I wrote (and I hope it is not something like “asnOICNAEI DNVIEFNVA Dandd; ngrj” that can happen if I try to write while walking, and I am thinking about this idea in relation to to my values, my clients and my community.

To modify

Now is the time to edit this content and make it mine.

The sayings I use allow me to modify a message to tell a story in my own way. I could just say “Be more confident to show your face to the camera”, but it’s funnier and more memorable to say “You never killed a man with your face”. “Be a Spider, Build a Website” is more interesting than “How to Create a Content Strategy”.

Editing the message helps the message become your own. As it spreads people will recognize it as yours. I have followers who send me spider videos, web stories. They also use it to describe their marketing activity to others. This is when I know the message is blocked.

Express

Once we have our message, we are ready to express it, and we have to over and over again

To explain “Be a Spider, Build a Website,” I shot short videos, long videos, told stories in webinar presentations, created unique articles, created infographics, and even wrote a few songs! I am about to send a book with this title to publishers in January. I have the message in all its forms.

Distribute

We don’t want to use the information just once, we want to maximize all of our hard work.

We take the content and find all the ways we can use it in our marketing. It’s surprising how little new information you need to create over and over again. You might just need a couple of key ideas and then figure out a way to get them across the internet over and over again.

You can post a short video on Instagram, Tiktok and YouTube, Pinterest, Facebook, and Linkedin. One content, on six different platforms. Then create an image with the concept and post it on Instagram, Pinterest, Facebook, LinkedIn, use it in an email and possibly as an image for a blog post on the same topic.

This blog post could go to your website, be placed on Linkedin and a blog site like Medium, be linked to an email, and also be linked to Facebook, Linkedin and Pinterest

We could then read the blog post and make it a longer video, and post that as well.

As you grow your business, the deep ideas stay with you, but the parts of expression and distribution can be easily outsourced, allowing you to develop when, when, and how you get your ideas out there.

This is how you stand out from a hundred companies like yours. You just need to make sure you ARM yourself first.

Rachel Klaver is a marketing strategist specializing in lead generation and content marketing. She owns Identify Marketing, which works with businesses to create the strategy they need to better tell their story to the right people. Tune in to his weekly MAP IT Marketing podcast – created to help small business owners learn about marketing.

Identifier Marketing is a content partner with Stuff for specialist small business information. Find Rachel’s events here.

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Platform Advertising Revealed as Communications Provider Behind ‘Dark Ages’ Covid Cartoons https://howstrategies.com/platform-advertising-revealed-as-communications-provider-behind-dark-ages-covid-cartoons/ Sat, 18 Dec 2021 16:00:00 +0000 https://howstrategies.com/platform-advertising-revealed-as-communications-provider-behind-dark-ages-covid-cartoons/

An independent external investigation into how offensive cartoons were published in a Covid brochure found that “significant reserves” were held by Bay of Plenty DHB, but was persuaded to move forward after the agency behind the artwork assured that it had been “approved by iwi”.

The cartoon controversy erupted in July this year when the DHB released a booklet containing images of a moko on a Covid-19 cartoon virus that “gets the boot.”

Another featured a person wearing full Covid-style protective gear standing over the virus, with a tewhatewha [a traditional Māori weapon] in the hand.

The condemnation was swift, with Waikato Māori University and indigenous studies professor Tom Roa declaring “we have returned to the dark ages”, while Dr Rawiri Taonui, researcher and first professor of indigenous studies of New Zealand said the footage was “immediately insulting. ”.

THINGS

Covid-19 Response Minister Chris Hipkins said the government plans to start rolling out the Covid-19 vaccine to children aged 5 to 11 by the end of January.

READ MORE:
* Covid-19: Maori artist created offensive pamphlet with moko about cartoon virus
* Cartoon images of Covid were called “immediately insulting”

Things obtained the executive summary of the investigation conducted by lawyer Geoff Davenport and mediator and business consultant Ken Raureti via a request under the Official Information Act, and spoke with the CEO of DHB, Pete Chandler.

The agency’s name was not included in the summary, and Chandler declined to disclose the company, citing it disputing some of the report’s findings.

However, Things may reveal that Platform Advertising was the company involved. He declined to comment on this report.

The report revealed that statements made by Platform in emails to DHB indicated that “comments had been requested from … iwi” on the brochure and that “approval” from iwi had been received.

“A senior representative of the Maori health unit of BOP DHB (Te Pare ō Toi) also discussed the draft brochure with the Agency. [Platform], and withdrew from discussion that the draft brochure had been “approved by iwi”, according to the report.

“The representative relied on what the agency told her and conveyed Te Pare ō Toi’s approval for the brochure on that basis.”

Bay of Plenty DHB chief Pete Chandler said the fallout from the cartoon controversy had been

PROVIDED

Bay of Plenty DHB chief Pete Chandler said the fallout from the cartoon controversy had been “excruciatingly painful,” but he was confident measures were in place to avoid any repetition.

The report noted that “significant reserves” were held by several DHB staff, but they “were based on what BOP DHB had been informed by the agency about the comments requested from iwi and the approval. provided by iwi, as well as on approval. by Te Pare ō Toi for the brochure ”.

“The disconnect that occurred about the engagement that occurred with iwi about the images of the brochure project, by whom and on what basis, was significant and materially contributed to the decision to continue with the brochure, “the report says.

“In our opinion, the language used by the agency in the key May 14-19 emails was not clear enough, and this was a major contributing factor to the misunderstandings that arose.

Also, in our view, some of the comments the agency made about the brochure and the spinoff it created, in an email sent to BOP DHB, did not address the process failures that led to the publication of the brochure in the public domain.

Davenport and Raureti, however, point out that no one involved in the brochure “acted in bad faith”, although the DHB is not immune to criticism either.

“No written contract or schedule was issued by BOP DHB for the compilation of the brochure, and therefore there was no clear contractual record of who, if any, would discuss the draft brochure with the iWi concerned, before it is finalized. “

Bay of Plenty DHB and Toi Te Ora Public Health withdrew the brochure, of which 4,000 copies were printed, after the backlash.

PROVIDED

Bay of Plenty DHB and Toi Te Ora Public Health withdrew the brochure, of which 4,000 copies were printed, after the backlash.

For its part, Platform told Davenport and Raureti that their engagement with some iwi “had its own cultural safety processes, and was not conducted by the agency on behalf of BOP DHB and could not be relied on by BOP DHB. replacing BOP DHB performing its own approval process ”.

Unfortunately, this caveat was not clearly expressed by the agency in the language it used in its emails during the period May 14-19, 2021, and this position was not no longer consistent with the urgency with which the agency requested BOP DHB’s approval for the brochure to continue, ”the report said.

Chandler said Things assurances of iwi’s approval were the catalyst for what he described as “an excruciatingly painful set of circumstances for everyone involved” but said a number of mitigating factors were lost in the initial storm of condemnation.

He said the DHB’s intention had always been the safety and well-being of Maori in the face of the Covid-19 pandemic.

He said the brochure had been planned for an “extremely intense” period of time.

“[There was] an unusually high level of trust in this environment, people relied on what they were told, ”he said.

“[But] whether it is entrepreneurs [Platform] or not, it was on our ticket.

The report makes several recommendations to prevent this scenario from happening again, including the DHB clarifying exactly which senior executives approve communications with Maori content and who to engage with before that content is approved.

Mike Lee, associate professor of marketing at the University of Auckland, said he could see why Platform Advertising would have a

Provided

Mike Lee, associate professor of marketing at the University of Auckland, said he could see why Platform Advertising would have a “massive incentive not to be associated with the brochure.”

Chandler said they welcomed the recommendations and that steps have been put in place now to “see it all.”

He said he was confident there would be no repeat, a position supported by Labor MP Tamati Coffey, who initially drew attention to the footage in July.

“After speaking with the chairman of the board and the EC of BOP DHB, I am confident that they have investigated this incident and reassure me that their processes will ensure that this does not happen again,” said he declared.

As to whether Platform was right to take a “no comment” stance, said crisis public relations expert John Boyd of Boyd PR Things that in most cases it was better to talk.

“In my experience, if you find yourself in the spotlight, my advice in the majority of situations is to put yourself forward,” he said.

“If you say you are wrong, people tend to forgive you … 95% of the time, don’t use the phrase ‘no comment’.”

Waikato Māori University and Indigenous Studies professor Tom Roa said the cartoon was offensive.

CHRISTEL YARDLEY / Tips

Waikato Māori University and Indigenous Studies professor Tom Roa said the cartoon was offensive.

This is a sentiment shared by Michael Lee, associate professor of business and marketing at the University of Auckland.

Lee said he looked at the Platform website and that “one error, if handled properly, should not override all previous successes.”

“But saying ‘no comment’ gives the impression that they are hoping that the negative publicity will just go away. It is unfortunate because it seems like a perfect opportunity to acknowledge some failures in their process and to improve on themselves. for future projects.

Lee conceded, however, that from a business perspective, there was “a massive incentive not to be associated with the brochure,” and he also said BOP DHB could not “pass the blame entirely on the agency.” .

“The stakes therefore seem quite high. It would have been better to go back when BOP DHB first mentioned that it had outsourced the work to an agency, ”he said.

“But given the time that has passed, public perception would now assume that the agency tried to keep the matter under wraps.”

Roa, who criticized the footage when it was initially released, said he was surprised to learn of Maori involvement in the footage, but that there were lessons that could be learned.

“I suggest that it certainly gave us all a pause to think about what is appropriate today in advertising material that suggests representation of a cultural nature.”

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