Greater New Braunfels Chamber of Commerce hires new vice president to oversee economic development

From left to right, Michele Boggs and Holly Malish will oversee economic development projects in New Braunfels. (Courtesy of the New Braunfels Chamber of Commerce)

In a January press release, the Greater New Braunfels Chamber of Commerce announced that Michele Boggs had been hired as vice president of economic development.

Boggs will work with chamber leaders and local businesses to develop and lead economic development strategies, the statement said.

“Michele has extensive experience in economic development and a clear vision for how New Braunfels can successfully navigate regional, state and national opportunities and trends,” said Chamber President and CEO Jonathan Packer, in the press release.

Boggs previously spent over a decade at Greater: SATX, where she most recently served as Executive Vice President of Business Development.

While working for the public-private economic development organization, Boggs led recruitment and retention and business development teams to drive job and business growth.


“I am honored and delighted to join the New Braunfels team,” Boggs said in the statement. “New Braunfels is in the perfect position to capitalize on the incredible opportunities that arise in the Austin-San Antonio mega-region. “

The chamber also announced the promotion of Holly Malish to the position of Senior Director of Economic Development. She served the chamber for over 14 years and was instrumental in the project that brought Continental’s new manufacturing facility to New Braunfels.

Malish has worked with the New Braunfels Manufacturing Association and the Greater New Braunfels Economic Development Foundation and will work closely with Boggs to implement economic development projects.

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