Elizabeth Escobar joined Nichino America, Inc. as Head of Strategic Planning and Business Development, effective November 1, 2021.
In this role, Escobar will support licensing and strategic planning efforts in the United States, Canada and Mexico. She will be responsible for managing third party business for licensing and licensing opportunities and for coordinating interactions between Nichino America’s internal groups and third party vendors. In addition, Escobar will be instrumental in executing marketing and promotional initiatives for Nichino Mexico, a subsidiary of Nichino America.
Elizabeth holds a bachelor’s degree in agricultural parasitology from the Autonomous University of Chapingo (Mexico). She continued her studies by obtaining an International European Master in Nematology, offered jointly by the University of Ghent (Belgium), the University of Evora (Portugal) and the University of Bonn (Germany). In addition to her professional training, Elizabeth brings extensive experience in developing business plans, including introductory price analysis, business strategies and negotiations.
Escobar comes to Nichino America from ISK Biosciences where she has held various positions including product management, business development and registrations. His strong management skills and technical experience have contributed to the success of new product launches in the crop protection sector.
“As Nichino expands its business in North America, Elizabeth will add great value by guiding our licensing and strategic planning activities going forward,” said Dustin Simmons, vice president of commercial affairs for Nichino America. “She not only has a diverse and impressive experience, but she performs comfortably in a cross-cultural environment,” adds Simmons.
Nichino America Appoints New Director of Strategic Planning and Business Development