Unruly, one of the leading global video and programmatic advertising platforms on CTV, has announced the appointment of Grant Bingham as vice president of international media business development.
The ad technology veteran and former head of publisher services at AOL will now lead all of Unruly’s international market media partnerships in the APAC and EMEA regions.
To provide omnichannel advertising solutions and monetization strategies to some of the world’s largest media organizations and brands, Bingham will focus on identifying and capitalizing on key opportunities for media businesses today, as demand of connected television and video is increasing in the programmatic market.
Bingham brings with him thirteen years of experience in media and advertising, where he worked closely with the largest broadcasters and publishers in Europe and Asia-Pacific.
After launching and leading programmatic strategy for companies such as AOL, Nine Entertainment Co, Seven West Media and most recently Are Media Pty in London.
Bingham’s experience in large publishing companies and monetization through programmatic platforms is very useful to him in driving adoption of Unruly’s programmatic offering, especially in the rapidly growing CTV market.
Based in Sydney, Bingham will report to Unruly’s Chief Strategy Officer, Kenneth Suh, and build on Unruly’s growth as a leading CTV platform to take the company to greater heights in the APAC and EMEA regions.
Suh said, “We are delighted to welcome Grant to our team. His vast experience and expertise in the media and advertising technology industry makes him a valuable addition to Unruly as we continue to grow as one of the largest CTV / OTT and multi-screen advertising platforms in the world. world.
“APAC and EMEA are critical target markets for Unruly, and we believe Grant’s appointment will help accelerate the value and opportunities we bring to publishers and advertisers in these regions. “
“I’m really excited to join Unruly at this key moment in their evolution as connected TV has become one of the fastest growing channels and one of the key opportunities for publishers and advertisers.
Bingham said: “As a video-centric platform, Unruly has brought great value in this space to publishers and advertisers around the world.
“I look forward to building on this momentum, working alongside Unruly’s customers to unlock growth opportunities and maximize the value of their inventory through Unruly’s technology and data-driven solutions. “